Importance of a Mobile friendly Website

A mobile friendly website is a website that can be viewed easily on a mobile device. The main requirements from Google to be considered a mobile-friendly website are:

             Fast loading 

             Easy to read –

             Without Pinching or Zooming

             Easy to navigate

             Without too much scrolling (especially horizontal)

             Does not use Flash

It is important to make your website meet all these requirements to ensure your site can be seen on all devices.

Your website should be the foundation for your business marketing strategy. It is the place that you will direct your potential customer to ‘close the deal’. If a lead comes through a mobile phone and they get frustrated trying to use your site, then the chance of them buying your product is reduced significantly. As in real-life it is beneficial for the business to make it easy for a consumer to buy your product. On the internet, your website is essentially your store front.

Google has noted that in the US, 94% of people with smartphones search for local information on their phones. 77% of these searches are conducted when people are at home or the office. This means that people prefer to use their phone over their desktop computers. The world is changing and more people are searching things on the go.

Although customer experience is important, the main reason most digital marketing companies will tell you to create a mobile friendly website is because it improves your Google ranking. Google released in April 2015 that their search engine algorithm would take into consideration whether a website was mobile friendly. Users can also see in the search results whether a website is mobile friendly or not, so users can pick and choose whether it is worth trying to open the website.

Not having a mobile friendly website could mean that your conversion rate may decrease and you may receive less leads.

When you visit websites of larger companies, you might notice that you are prompted to download or use their mobile app. Mobile applications are great! Users have the ability to connect to you with one click. You also have the opportunity to send notifications to their phones/ smart devices with a click of a button. Essentially, a direct link to them. However they do come with a larger price tag than a website.

Better user experience (more conversion, less click backs, less bounce rate)

People expect things will work and no one likes waiting. If your site takes too long to load, it is hard to read or navigate through (which is common with sites that aren’t mobile friendly) then users get frustrated and leave your site (either by clicking the back button – click backs or by typing a new URL in the address bar – bouncing). You lose the opportunity to convert the lead to a customer.

Therefore, it is important to make sure you have a mobile friendly website. It is something that should be provided without asking when you get your website done by a professional. If your website isn’t designed to be mobile friendly don’t waste your money. 

Jolzy Web websites are designed in a mobile friendly platform and are fully tested for functionality before they are launched. We will develop a custom design website catered to your needs and budget.